Advertising Posters for Shop Windows & POS
High-quality posters made from folding boxboard or coated paperboard. Sturdy, printed on one or both sides and ideal for retail, visual merchandising and shop window campaigns. Made from fibre-based materials and printed using water-based, odourless and recyclable printing inks in offset quality. Recyclable. Made in Germany.
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Single- or double-sided printed advertising posters with sturdy tubular metal bars in black or white
Premium Posters for Premium Brand Presentation
Block posters/showcards
– for premium window displays
Our premium showcards – also called block posters or showcards – are the preferred solution for luxury and premium brands when sturdy, high-quality posters with printed edges are required.
By using high-quality folding boxboard such as chromo sulphate board (GZ) or chromo board (GC), these advertising posters offer brilliant colour reproduction, fine details and ideal skin tones as well as high stability and 8–20 mm thick printed edges.
Features & benefits:
- Printed on one or both sides, including edges (all-round print)
- Various gloss levels: matt, gloss, high gloss
- Many formats from A4 to 6XL (up to 1,600 × 1,160 mm)
- In thicknesses from 8–20 mm
- For hanging and free-standing use
- PVC-free & Recyclable
- Lightweight, quick to install, delivered flat
Showcards are typically used in window campaigns and promotional areas in retail for product launches and seasonal campaigns. We also supply matching side banners/extensions as well as product plinths and pedestals or column sleeves/covers for existing in-store structures.
Posters with metal rails
– for cost-efficient window displays
Posters with metal rails – also called kakemonos, roll affiches or roll-up banners – are a cost-efficient solution for shop windows and walls in retail, at trade fairs and events.
The window banners are printed on one or both sides on art paperboard and fitted with white or black hollow round rails – with additional weighting if required. This ensures they hang perfectly flat without waves or distortion – ideal for large visuals and long motifs.
Another advantage: railed posters can be shipped rolled, which reduces logistics costs and simplifies replacement in store networks.
Benefits:
- Perfect flatness without waves
- Ideal for large formats and vertical motifs (kakemonos)
- Cost-efficient, among other things thanks to rolled shipment
- Simple wall/ceiling mounting thanks to integrated cord
- Double-sided printing enables communication both to the street and into the store at the same time
Frequently asked questions
Digital printing is particularly worthwhile for small to medium print runs, for multiple different designs and for large formats or materials that cannot be processed using offset printing. Thanks to very low setup costs, several designs can be produced without significant additional expense.
Due to the strong development of water-based digital printing technologies, we can now also produce medium to high three-digit quantities economically using digital printing – with offset-like print quality.
A key advantage of the water-based digital printing used at KOHLSCHEIN compared to conventional UV digital printing is the use of recyclable and odourless inks.
Offset printing remains more economical for very large print runs, despite longer setup times and higher fixed costs. In addition, each design requires setup and generates waste material.
For retail posters, POS materials and shop window campaigns, we therefore increasingly rely on water-based digital printing – fast, flexible and economical.
Quality criteria for high-quality advertising posters at the retail POS and in shop windows:
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Flatness & material stability
The larger the format, the more critical the flatness. Materials with open edges (e.g. corrugated board) warp more easily than solid board or display board, or block posters/showcards with a sturdy core and an outer layer made of folding boxboard. -
Poster thickness & dimensional stability
Large posters should be produced from thicker materials or constructions to ensure dimensional stability and a clean appearance. Lower material usage is not automatically more economical, as thinner materials or constructions are often more difficult to process by machine. -
Suitable material for the design
The substrate must match the visual style:- Skin tones require high colour stability and suitable whiteness of the substrate.
- Uncoated boards create matt, natural effects.
- Coated boards result in more brilliant and glossier finishes.
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Recyclability & odour neutrality
For recyclable posters, suitable materials and printing technologies should be used. Water-based, recyclable and odourless inks are particularly suitable for indoor and retail applications. -
Edge quality & construction
- Posters with printed edges often consist of folding boxboard with a sturdy core, e.g. corrugated board.
- Coated paperboard or display board with closed, light-coloured edges: a high-quality and economically attractive alternative.
- Corrugated board with open edges: more economical, but less sophisticated in terms of appearance and flatness.
Which companies offer poster printing on recyclable and PVC-free materials in Germany?
For simple poster printing, there are many providers that produce thin paper posters for holder and frame systems. However, as soon as higher quality requirements, large formats, rigid paperboard posters or plastic-free alternatives are needed, the range of options becomes significantly smaller.
KOHLSCHEIN specialises in the production of high-quality posters made from paperboard and paper fibre-based materials. We produce rigid advertising posters made from folding boxboard and display board, cost-efficient posters made from coated paperboard with metal rails, as well as large-format solutions made from honeycomb board – with excellent flatness and print quality and precise finishing.
What to look for when choosing poster materials and printing technologies:
- Recyclable and PVC-free materials
- Water-based, odourless printing technology
- Flatness and material stability, especially for large formats
- The right choice of substrate for optimal colour reproduction
Paperboard posters provide a paper fibre-based and PVC-free alternative to posters made from plastic. After use, the materials we use are recyclable – subject to local recycling regulations.