Stands
We produce high-quality cardboard advertising display stands for POS, shop windows, retail, trade fairs and events. Whether counter displays, floor displays or freestanding displays – our stands are made from high-quality, paper fiber-based materials and printed using water-based, odorless and light-resistant printing technologies.
FSC® certified | PVC-free | 100% recyclable | Made in Germany
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Single or double-sided printed table displays crafted from sustainable 10 mm paper honeycomb panels
Large-format elliptical stands made from double-coated chromo sulfate board (GZ) printed on both sides, for maximum long-distance impact at the POS and at trade fairs. A 360° visible, fully designed oval display, assembled in a flash without tools.
Double-oval figure-eight shape with 4 communication surfaces for more messages, especially in small spaces, sustainably printed with water-based inks.
Folding display stand with four double-sided printed panels, providing a total advertising area of 385 x 1,200 mm.
Ideal for POS, events, and exhibitions – lightweight, stable, and quick to set up.
Maximum visibility from all directions with minimal space requirements.
PVC-free | 100% recyclable | PEFC certified
Single- or double-sided printed advertising boards made from sustainable 16 mm honeycomb panels
Printed Counter Card from folding carton, featuring an integrated back support and printed edges
15 flowers (39-42 cm) with sturdy bases, made from high-quality paperboard. Eco-friendly, excellent print quality with water-based ink.
PVC-free | 100% recyclable | PEFC-certified
Real eye-catchers: Stands
We produce a wide range of display stands:
- Freestanding display stands with glued rear support
- Counter displays with integrated slot-in support
- Display stands with base plate or stand foot
- Contour-cut custom-shaped displays
- Display stands in DIN formats, square or custom special sizes
- Printed on one or both sides
Depending on application and format, we select the appropriate material:
- KROMA® display board
- Folding boxboard: chromo board (GC) / chromosulfate board (GZ)
- Honeycomb boards for larger formats or increased stability
Applications of promotional display stands:
- At the point of sale (POS)
- In shop windows
- On tables and counters in retail
- At trade fairs and events
- In gastronomy and canteens
- In tourism and hospitality
- In showrooms or reception areas
Due to their low weight, they are ideal for temporary campaigns, promotions and seasonal activities.
Stable, lightweight & flexible:
Depending on size and load requirements, we adjust the construction and material thickness:
- Lightweight counter displays for short-term promotions
- Sturdy floor displays with reinforced construction
- Large-format displays made from honeycomb boards
- Freestanding displays with high stability
Large formats require stable materials – thin does not automatically mean cost-efficient. The decisive factor is the combination of material, printing process and construction.
Sustainable displays without plastic:
Unlike many suppliers, we do not produce plastic displays.
Our promotional displays are made of:
- Paper-based, renewable materials
- Recyclable & certified board grades
- Environmentally friendly, odourless & lightfast printing inks
After use, if not reused, they can be easily disposed of with waste paper.
Frequently Asked Questions about Advertising Stands
An advertising stand is a display used to present promotional messages and information. It can be used in many settings, such as in stores, at trade fairs, or at events, and is designed to draw attention to the content. Advertising stands are available in various sizes and materials, including cardboard, plastic, or metal.
Cardboard and paperboard: These materials are lightweight, inexpensive, and environmentally friendly – suitable for indoor advertising and short-term marketing campaigns. The wide range of printable substrates allows flexible shapes and individual designs. After use, advertising stands made of cardboard and paperboard can be fully recycled and disposed of easily and cost-effectively with waste paper.
Plastics: These include materials such as PVC, acrylic, and polypropylene, which can be used both indoors and outdoors. They are durable and usually water-resistant; however, their surfaces can become scratched over time and may develop white or matte areas, for example due to UV exposure.
Metals such as aluminum: Aluminum is lightweight, rust-free, and very stable, making it a popular choice for long-term outdoor applications.
Wood: Offers a natural look and is also used as an environmentally friendly solution. Wooden stands are robust and can be used both indoors and outdoors.
Fabric: Fabric banners and displays are lightweight and easy to transport. They are often used at trade fairs and as mobile advertising banners.
The effectiveness of an advertising stand format such as A2, A3, A4, or A5 depends strongly on the specific usage situation:
A2 is large and eye-catching, ideal for shop windows or larger rooms where it should be visible from a distance.
A3 offers a good balance between visibility and saving space, suitable for conferences or event halls.
A4 is practical for detailed information and fits well on information tables or in smaller rooms.
A5 is small and compact, perfect for counters or as a tabletop stand where space is limited.
The choice of format should therefore be based on the specific location and purpose of the advertising stand.
Cost efficiency: Compared to materials like metal or plastic, cardboard is significantly cheaper. This makes it ideal for campaigns with limited budgets or for promotions where large quantities are needed.
Eco-friendly, natural message: Cardboard is ideal for marketing campaigns by brands that want to promote an ecological or natural message. The wide range of printable substrates allows flexible shapes and individual designs for advertising stands with a natural look and feel.
Lightweight: Thanks to its low weight, cardboard stands are easy to transport and handle. This simplifies logistics at events and trade fairs, where quick setup and dismantling are required.
Easy processing: Cardboard can be printed and cut easily, so individual designs and shapes can be produced cost-effectively. This enables a high level of flexibility in designing the advertising message.
Environmental friendliness: Cardboard is biodegradable and, when printed with water-based inks, can be fed into the recycling cycle via waste paper. For brands that value sustainability, cardboard stands offer an environmentally friendly alternative to help achieve ecological goals.
The cost of an advertising stand varies depending on quantity, material, size, and design. At KOHLSCHEIN CREATIVE SOLUTIONS, for example, stands in DIN A5 format made from high-quality display cardboard, including printing with environmentally friendly ink, can be ordered from around €7.70 per unit for an order quantity of 20 units.
The stability of a promotional display stand depends on the material, size and construction. Not only the material thickness is decisive but also the structural design.
Lightweight counter displays are constructed differently than large-format floor displays. For larger formats or higher requirements, we use reinforced constructions, sturdy back support systems or honeycomb panels.
Each display stand is designed according to its format, footprint and load requirements to ensure a safe and stable solution.
Yes. Single-sided or double-sided printing is easily possible.
Especially in shop windows, double-sided printing enables simultaneous communication to the outside toward the street and to the inside into the sales area – a clear advantage over digital screens, which only work in one direction.
Alternatively, two different campaign visuals or seasonal messages can be implemented on the front and back. This makes it possible to showcase two products, two brand lines or different promotional periods with a single display stand.
This increases the communication space without requiring additional floor space.
Yes. The vast majority of display stands are delivered flat-packed.
This reduces transport volume, storage space and shipping costs – particularly relevant for distributor shipments and international deliveries.
That depends on the intended use:
Plastic display stands are generally more durable and can be useful for multi-year or frequent reuse. They are robust, in some cases weather-resistant and suitable for permanent installations.
Cardboard display stands demonstrate their strengths particularly in temporary campaigns, POS promotions, seasonal activities or trade fair appearances:
Made from paper fiber-based, renewable raw materials
Plastic-free and constructed without composite materials
Can be easily disposed of and recycled with waste paper after use
Cause lower transport emissions due to their light weight
Can be shipped flat-packed and stored in a space-saving manner
For short- to medium-term marketing applications, cardboard display stands are therefore often the more resource-efficient and logistically efficient solution.
For long-lasting, permanently installed applications, a robust plastic solution may be appropriate. The decisive factors are the planned duration of use and the specific area of application.
Yes. Free shapes, complex contours and individual silhouettes are available on request.
In addition to DIN formats, almost all custom sizes are possible.